| 2023
Design a Bluetooth speaker that fits within the Polk BOOM design language system. The design should be unique and differentiated from anything else on the market, embody the clever nature of BOOM, and sit comfortably with the rest of the BOOM line at retail.
Design language system
A design language system is a framework that combines a set of reusable components, standards, and documentation. It provides consistency in the products, streamlines the process of design and development, and improves productivity. The design language system provides a standard for brand communication between teams.
- FLEXIBLE: Sturdy and durable, adjusts to any listening situation. Ready to go at a moment’s notice and doesn’t break the bank.
- IRREVERENT: Fresh, new, and expressive. Ever-changing graphics with no set rules. Original yet acceptable.
- ADVENTUROUS: In the moment and looking for new experiences. Get out there and live life, sort out the details later.
DESIGN LANGUAGE INGREDIENTS
MATERIALS & SURFACES
Synthetic vs natural, touchable, depth and layers, texture/pattern, resilient
COLOR
PALETTE Loud, vivid, primary, vibrant, pop vs pastels, contrast, saturated
PERSONALITY & TONE
Active, lively, social, curious, proud, interested
BEHAVIORS/ANIMATIONS/EFFECTS
Quick, smooth, durable, sometimes silly
IMAGERY
Carefree, candid, found, irreverent, un-staged
TYPOGRAPHY & ICONOGRAPHY
Friendly, quirky yet simple, highly stylized, rich in texture, ever-changing
CONTROLS
Minimal, direct toylike, elementary, obvious, straightforward
SHAPES
Congruent, molded elementary forms, fluid geometry, familiar
POLK BOOM BRAND IDENTITY
The Polk BOOM brand is most often represented visually by the logo. The logo embodies the passion for an active lifestyle and love of great music. It also represents the foundation of brand’s graphic identity. It is vitally important to use it correctly and consistently. The following pages demonstrate how to reproduce the Polk BOOM logo and incorporate the use of the brand in communications.
ASPIRATIONAL PERSONA
THE ADVENTURER
The 18-year-old college freshman, 22-year-old intern, or 30-year-old free spirit —who holds a college degree and is paving a way in the world on his/her terms.
- Drives a Tacoma for the long hauls, but would rather ride a bike when possible.
- Misses the old freedoms that afforded more quality time outdoors
- Wears Vans, Volcom, Poler, Patagonia, and vintage clothing. Yet, still fills up on experiences rather than objects.
- Buys something with the intention that it will fit into their lifestyle as an explorer at heart.
- Spends money on new gear and is always equipped to handle any journey
- Rides a fixed gear, snowboards, surfs, hikes, rock climbs and camps during their free time.
TARGET CONSUMER PERSONA
THE ATHLETE INCOME | < $50K AGE | 18-24 RETAIL | Target, REI, Local Surf Shop MARKET SIZE | $800M KEY NEEDS | Water friendly, rugged, attachment capability
Colors define a mood and give a sense of character to a brand.
COLORS—CORE PALETTE
Color is a very important part of the Polk BOOM
visual representation. When color is properly used it helps identify the brand quickly and easily.
The core palette establishes the brand tone and
should be used in brand communications and
marketing collateral. Specifications are provided for printing with PANTONE inks (spot-color printing), for four-color process printing (CMYK), and for web and on-screen presentation (RGB and hexadecimal equivalents). For nontraditional reproduction methods, such as embroidery and silkscreen, make a visual match to the PANTONE coated specifications.
POLK BOOM DESIGN FORM FACTORS
COMPACT AND EYE-CATCHING
Commanding to be seen with bright, bold colors and larger and compact, convenient, on-the-go form factors.
MOLDED, ELEMENTARY SHAPES
With hidden fasteners, BOOM products feature sculptural, pure forms that merge into each other for a clean, pop look.
CLEVER AND INTUITIVE FEATURES
When handled, the devices reveal clever form-based features like nesting and easy cord-wrapping.
Our brand is one of our most valuable assets. A brand is not simply a mark, logo or symbol. It is a reflection of the relevance and awareness felt by a community.
Polk Boom is a portable speaker and earphones that people can easily carry around. this product is compact and especially designed for sports and adventures.
It embodies all that we stand for,
conveys the beliefs and principles
upon which we operate and serve
as our introduction in any forum.
Consistent application of our brand is crucial
to maintain the Polk Boom image
and the quality of the message it carries
to a variety of audiences
The idea of a product for both portable speaker and earphone provide our target user with more well-set products.
